Strategic growth consultation for businesses that want to play the long game
Pipeline to Powerhouse
Growth is rarely the result of a single tactic. It comes from a sequence of well-structured moves.
Building Momentum
Every strong game begins with control. Our first move? Build your pipeline.
Midgame Mastery
Now that attention is coming in, the board starts getting crowded.
Endgame Dominance
Once your systems are stable and your brand is sharp, it's time to stop playing defence.
Our Pieces
Steady communication.
Through steady communication, we build familiarity and trust with audiences over time.
Your most powerful move.
Scalable. Aggressive. Precise.
What everything protects and drives.
The centre of every strategy. All other pieces exist to protect and advance this goal.
Unexpected angles.
Pattern-breaking hooks that demand attention.
Create the pathway to revenue.
Optimised funnels that turn attention into action.
Long diagonal plays.
For long-term positioning and category authority.
Boards We've Played On
F&B
D2C
BFSI
REAL ESTATE
BFSI
F&B
F&B
D2C
D2C
HOSPITALITY
EDTECH
RETAIL
improvement in lead-to-site-visit conversion
uplift in site-visit-to-sale conversion
Return on Ad Spend in 4 months
reduction in Customer Acquisition Cost
improvement in conversion rate
increase in qualified leads
Make Your Next Move
Markets will always evolve. The question is how your business responds. Counterplay helps you respond with clarity and strategy.
Founder
Shivangi Gupta
Months to build, test, and optimise systems that deliver real results.